5 reasons to invest in Google referencing for your retail space!
Imagine Google as the vibrant heart of a major shopping street.
If your business is not visible from this virtual artery, you risk going unnoticed by potential customers.
In a digitalised world, it is therefore imperative for physical businesses to ensure their online presence.
In this article, you’ll discover 5 reasons to invest in Google search engine optimisation for your commercial space.
Reason n°1: Attract more customers
The consumer journey has come a long way since the advent of digital technology.
Today, +72% of consumers start their offline journey with a Google search.
Once they’ve made their search, web users then click on the first results offered.
So if your retail park is positioned at the top of the page, more web users will discover your offer. This increases your chances of convincing them to visit you.
In the digital world, being at the top of Google results is the equivalent of having a shop located at the busiest spot on the street in the physical world!
Reason n°2: Outperform your competitors
The higher you climb in Google’s top results, the greater your competitive edge.
To give you a concrete perspective:
- 32% of Internet users click on the first Google result,
- 17.6% on the second Google result
- 11.4% on the third Google result
Only 0.02% of Internet users go as far as the second Google page.
So, if you’re the first result offered to a surfer, they might not even bother to visit your competitors’ site!
Reason n°3: Improve your image
Occupying the top of the Google search results confers credibility on your company: web users trust websites that appear at the top of the results more.
Make sure your site works well on phones, too: 51% of users find a mobile-optimized site more reliable than one that isn’t!
Reason n°4: Reach your targets more effectively
Analyzing Google search data gives you valuable insights into your customers’ expectations.
By understanding what Internet users are searching for on Google, you gain access to a unique window into their needs.
You can then use this valuable information to tailor your offer and communication, as 75% of consumers prefer personalized advertising based on where they live!
Reason n°5: Save money in the long term with SEO
SEO is a set of techniques designed to enable search engines to present your website in search results in response to user queries.
This marketing technique has the advantage of being free, unlike online advertising, which requires constant financial investment.
Admittedly, it can make a lot of sense to call in an expert for professional guidance to get started, which may involve a certain initial cost.
However, once your site is solidly positioned in the search results, you benefit from lasting visibility without having to spend continually.
So it’s a long-term investment that offers lasting returns without recurring costs!
What can we learn from our article?
Google SEO gives your company online visibility, an edge over your competitors, a better reputation and access to the right audiences, all without recurring investment.
In other words, imagine that :
- 2000 people a month search for a shopping center in your area
- your shopping center is the first result on Google
Then, if you’ve implemented a solid SEO strategy, around 800 people could visit your website every month, without any additional financial investment! Incredible, isn’t it?
Want to improve your Google visibility? Let’s meet!
If you’d like to find out what Google searches people are doing near your centers, or get recommendations from SEO experts, make an appointment here.
We’d be delighted to assist you.
