6 digital tips to improve foot traffic in your shopping centre
You want to attract more footfall to your shopping centre? In this article, discover 6 incredible digital tips to improve your online reputation and attract crowds of visitors. Using innovative and proven techniques, you can boost your visibility, improve your traffic and get the results you’re hoping for. It’s the perfect time to give your business a boost and stand out from the crowd!
Don’t miss this opportunity to discover the secrets of the most successful shopping malls.
Fill your aisles with customers and fill your shopping arcades with retailers!
With the rise of e-commerce, Google has become a formidable tool for comparing offers as a consumer. But how can a shopping mall hold its own against the endless catalogues of the e-commerce giants?
Discover our 5 tips for maximizing your brand awareness and becoming the first choice of local residents!
N°1 : Optimise your website
Optimise your website for a smooth, fast user experience. Make sure your site is easy to navigate, images load quickly and headings are organized in a clear and logical way.
According to Google, the probability of a user leaving a website is 32% if the site takes between 1 and 3 seconds to load, and 90% if it takes longer than 3 seconds!
N° 2: Set up Google Analytics
Today, 72% of online shopping journeys begin with search engines. To offer your customers the best possible experience, it’s important to understand how customers interact with your website. To do this, there’s nothing better than Google Analytics!
Use Google Analytics to track the performance of your site and understand how customers interact with it. This will enable you to target your customers’ needs and satisfy them.
N° 3: Take advantage of local SEO
Use local search engine optimisation (SEO) to target the searches of Internet users who focus on a specific geographical area. In fact, +25% of daily queries on Google contain elements of geolocation. By including information about your location in titles, meta-descriptions and page listings, you can increase your chances of appearing in local search results.
What’s more, 78% of local mobile searches generate an offline purchase (Hubspot 2019).
N° 4: Implement a natural referencing strategy
A study carried out by Hubspot showed that businesses with an effective keyword strategy in place on Google achieved a conversion rate 15% higher than businesses without one.
Implementing an SEO strategy enables businesses to appear at the top of search results when consumers use search terms that are relevant to the company’s products or services.
N° 5: Use social networks
Use social networks to promote your shopping centre and increase its visibility. Create accounts on different networks and regularly publish information about events, special offers and cultural events linked to your shopping centre.
According to the Centre de Ressources en Economie-Gestion de l’Académie de Versailles, today 3 out of 4 internet users are registered on at least one general social network (Twitter, Facebook, Linkedin). 1 internet user in 10 is registered on Instagram or Snapchat.
N° 6: Publish content!
Use content marketing to create a relationship of trust and loyalty with customers.
By offering high-quality, relevant and interesting content, you can attract regular visitors and encourage customers to make their purchases in-store rather than online. It will also help you raise brand awareness and create a community of loyal customers.
According to a post published by Ahrefs citing 63 SEO statistics in 2020, 53.3% of all website traffic comes from organic search. The study also shows that 92.96% of all traffic comes from Google, Google image and Google Maps. Now, one of Google’s fuels… is content!
Need help to get started ?
Would you like support in implementing these strategies? Our YOUrban team is ready to help!
Find out more about our online brand awareness diagnostic service!
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YOUrban is a company dedicated to revitalizing retail, supporting developers, mall directors and retailers in their digital and pedestrian traffic challenges.
Our team puts all its energy and expertise to work for your vision!
