The company presented in this case study is an optical store specializing in sports eyewear and looking to set up in Montpellier’s hinterland, run by Olivia.
Prior to our intervention, Olivia spent long hours talking to banks and the CCI, and seeking information on the local market.
Information was available but expensive and often extrapolated. Olivia couldn’t find a city that met all her criteria, and was afraid of missing out on crucial information.
The deadline was tight, and the chosen city had to be located in an area with strong demand, target a mid- to high-end clientele and where property prices were not too high.
The major challenge was to find the best location out of +20 cities, taking into account +15 criteria.